DIA Accomplishments

The Hilo Downtown Improvement Association is a collaborative, community voice that works to promote and support the history, culture, environment, and economy of the historic downtown area.

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Hilo Downtown Improvement Association Accomplishments 2011

Mahalo to DIA members and many others, we were able to serve over 60,000 people through our programs and activities:

Accomplishments By the Numbers

Our Members:

  • Distributed six newsletters and eight other membership informational memos via email
  • Communicated one-on-one with dozens of business people about trash problems, parking issues and other concerns

    Kitana Toft with DIA Executive Director Alice Moon

    Kitana Toft with DIA Executive Director Alice Moon

  • Hand-distributed courtesy parking reminders, trash can abuse/use reminders and street closure info town-wide
  • Created “Good Eats Guide” with Waiakea High School senior summer-intern Kitana Toft.
  • Updated www.downtownhilo.com to include eats guide and other information about members and getting to and around Downtown

Our 2011 Events:

  • Hilo Hula Days:  We provided 94 days of free live Hawaiian music and hula on cruise ship days coordinated by Christy Lassiter at the Mooheau Bandstand with estimated 7,000 people attending

  • 9th Annual Hilo Chinese New Year Festival celebrated the Year of the Rabbit, estimated 5,000 people attending

  • 11th Annual Black & White Night was a huge success, estimated 13,500 people attending

  • How to Create Happy & Loyal Customers in Uncertain Times, a two-part interactive workshop with Tom DeWitt, 25 people attended

Our Office: 

  • Managing the Hilo Information Center at the Mooheau Bus Station where we served 32,800 people in 2011

  • Contract with County Mass Transit to sell taxi coupons, bus tickets and manage the bus station allows for most operating expenses
  • Successfully lobbied County to provide a security guard at the bus station
  • Employees include full-time executive director (Alice Moon), office manager (Georgia Pinsky), part-time bookkeeper (Krisy McGowan), information specialist/website maintenance specialist (Roxane Keala), and part-time landscape maintenance man (Chiko Arakawa)
  • Four to five very part-time volunteers assist at the information center

Our Partners:

  • Coordinated with County Police Department to address public safety and security issues including panhandling, drug and alcohol abuse, theft, vagrancy, graffiti, and other illegal activities
  • Coordinated with County Planning Department to get projects onto County’s CIP “wish list” and devise parking solutions
  • Coordinated with County Department of Public Works on trash, tree trimming, sidewalk and signage issues, and other infrastructural concerns
  • Supported various community organizations including Hilo Bayfront Trails committee development, Malama Kaipalaoa Landing Group, Hawaii Island Chamber of Commerce’s “Mystery Dine-Around,” and Mayor Billy Kenoi’s 2nd annual “World Peace Festival”
  • Worked with HOPE Services Hawaii to kick off the “100,000 Homes for the Homeless” pilot campaign for Hawaii Island starting with the Downtown Hilo area vulnerability survey
  • Continued to work with EnVision Downtown Hilo 2025 Visionkeepers including to set up the crowdsourced placemaking website: www.ourdowntownhilo.com
  • Partnered with KTA, EHCC, and artist Kathleen Kam to install the inaugural mural for our “Revitalization:  One Wall at a Time” Project
  • Assisted planning for Kamehameha High School leadership academy team service day
  • Served as the site for the kick-off of the Think Local Buy Local island-wide campaign, on B&W Night
  • Coordinated with various County departments, Connections Public Charter School, Girl Scouts, and others to develop “Let’s Grow Hilo!” the edible and non-edible landscaping program beautifying Downtown Hilo


We are happily working for YOUR Downtown as we continue to be the only collaborative voice and liaison for implementing cooperative actions with county agencies, community groups, and interested parties!  We appreciate and depend on membership support, please encourage others to join the organization and keep us working hard!

Mahalo for your continued support and involvement in Downtown Hilo!

935-8850 – www.downtownhilo.comaskalice@downtownhilo.com for more information