In 1976, Sally Mermel, a former school teacher, opened “The Most Irresistible Shop in Hilo” (MISH) on Keawe Street in Downtown Hilo. She and her father decorated and painted the tiny 150 sqft. store, and sold merchandise she ordered from a catalog.  Later she opens “Bears Coffee” next door, and a second “Most Irresistible Shop, Too!” in Prince Kuhio Plaza, which eventually she sells but keeps her original MISH store and moves to its current location at 256 Kamehameha Avenue on Bayfront in the heart of Downtown Hilo.

1998-Sally meets Tracie Yoshimoto, new Marketing Manager at Prince Kuhio Plaza, who loved to shop at MISH as a little girl. Their paths cross again in 2005, and Sally mentions she may one day sell MISH. Tracie gives Sally her phone number, and Sally puts it in her wallet.

2013-After 37 years in business and approaching the lively age of 70, Sally is ready to spend more time in her Volcano Village garden and travel. She finds Tracie’s phone number in her wallet and calls….

Opening Hours

Monday

9am-5pm

Tuesday

9am-5pm

Wednesday

9am-5pm

Thursday

9am-5pm

Friday

9am-5pm

Saturday

9am-4pm

Sunday

10:30am-3:30pm

Address

Our Address:

256 Kamehameha Ave, Hilo, HI 96720

GPS:

19.72432164674351, -155.0855942022199

Telephone: